I Hate Ads Report 2025

Earning attention with the next generation

In our latest study, we’ve explored how young people engage with, interpret, and respond to certain types of brand messages.

We surveyed Australia’s youth to discover what captures their attention and earns their trust. 

Find out in YouthInsight’s inaugural I Hate Ads Report, in partnership with We Are Different and Student Edge.

Australia's Top 100 Gen Z Employers