Our Research Toolkit
Facilitating new opportunity identification through to the pointy end of executional optimisation, through established and innovative analytic techniques.
Whether our clients want to gain insight into market dynamics, develop & test a new product or size a new opportunity - our range of techniques can deliver the robust quantitative answers to form the basis of confident decision-making.
- Market sizing
- Customer segmentation
- Measurement of behaviour and attitudes
- Longitudinal tracking
- Advertising evaluation
Advanced analytics to determine how people prioritise different attributes in a product or service e.g.
- Choice modelling
- Trade-off analysis
Accessing richer, deeper insights in to the behaviour and attitudes of Australia's youth, through a range of traditional and innovative techniques.
- Discussion groups and workshops
- In-depth sessions (paired, triad, telephone)
- Exploring reality through observation, accompanied activities, interception
When targeting young people, we recognise the need to connect with them using the technology they prefer - offering a constantly updating suite of cutting edge tools:
- Online focus groups
- Mobile tasks
- Video diaries
- Longitudinal online communities
- Facilitated webcam and in-situ eye-tracking