Demystify Millennials
(and beyond)

Make informed decisions about brand, communications and product development

What We Do

Demystifying the millennial life-stage — and beyond

It is crucial for any organisation that is operating in the youth space to understand the complex dynamics that influence young people and their decision-making processes.

Using our unique access and youth expertise we unlock these processes - helping our clients to build strategies that have the power to cut through and drive change.

Brand and communications

We unlock the dynamics of youth decision-making and illuminate its relationship with brand engagement.

With our suite of brand strategy tools, our clients can understand the values that most resonate with Gen Y and Gen Z — and leverage this to target the youth market by building the optimal brand, underpinning proposition and messaging strategy.

Product Innovation & Testing

Empowering the most confident launch with the bespoke application of proven qualitative techniques, advanced analytics and cutting edge digital methodologies.

We go with our clients across the whole innovation journey- by helping them to develop, prioritise and optimise their innovative ideas and concepts.

Youth Omni

Youth Omni offers clients a fast, flexible read on their ad-hoc questions by offering access to a large, national sample of 15 – 24 year old Australians.

Youth Omni: Australia's first and only Omnibus dedicated to the opinions of Gen Y.

Click here for more information on Youth Omni.

Contact Us

Cristiano Lima

0448 484 144
cristiano@studentedge.com.au