Does your brand have what it takes to resonate with Gen Z? We surveyed Australia’s youth to find out what they really want from brands. 

What are Gen Z’s most loved brands? Find out in YouthInsight’s second wave of the Top 100 Youth Brands Report, in partnership with Youth Marketing Australia and Growth Tank. ​

Click the button below to download our Top 100 Youth Brands 2021 Report


Want to deep dive even further? Check out our tailored category reports below for more detailed insights. See how brands within your category have performed across youth demographics and what’s driving brand love (and brand hate) among Gen Z.


You can really feel 2020 in these results with homeware and groceries dominating the top ten.

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Health & Beauty

The winner in this category is loved for being affordable, inclusive, and versatile. Discover who won here.

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Food, Restaurant & Takeaway

The best way to a Gen Z’s heart is through food. Find out who hit the spot and who got left on the shelf here.

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Sports & Fitness

We’ve got some big players in this category. See who made it to the podium in 2021 here. 

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Arguably phones are their most prized possessions, but which telcos won over this hyper-connected generation? Find out here.

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Finance & Money​

Gen Z want to feel their money is safe and secure. Which finance brands are fulfilling their needs? Click here to find out.

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Digital & Entertainment​​

The top digital & entertainment brand has topped the list twice in a row, and is loved by young people across Australia. Click here to find out who came top and why.

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Popular tech brands make Gen Zs lives more convenient and are at the forefront of daily habits. So which brands come top? Click here to find out.

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Gen Z is pushing fashion brands to be more sustainable and ethical while also providing value. Find out who made the cut here.  

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To read our Top 100 Youth Brands Report from 2019, click below.

Get the Top 100 Youth Brands 2019 Report