WHO WE ARE

YouthInsight is Australia’s premier youth-focused research agency, with access to Australia’s largest online youth panel (of 145,000+ young people).

We are the full-service market research arm of Student Edge, which was founded in 2003 by a group of students to make life easier (and more affordable) for their peers. Today, there are more than one million members of Student Edge globally.

YouthInsight arose from a desire to share Student Edge’s unique access and understanding of Australia’s Gen Y and Gen Z. We conduct national surveys with efficiency and are able to quickly recruit 11 to 29 year-olds for our qualitative research projects, giving Australia’s youth a voice.

Having worked with industry leaders in finance, education, consumer goods, telecommunications, peak bodies and government departments all the way through to tech start-ups and entrepreneurs, we’ve seen first-hand the power that insights can have on transforming and clarifying understanding, product development and take-to-market strategies.

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Meet The Team

Toni Cundy
Toni CundyResearch Director
Having worked agency-side in both the UK and Australia, Toni brings over 6 years of experience in market research. She has a background in youth research, having worked at the UK’s leading youth research agency, YouthSight. Her focus was on helping her clients understand the thoughts, behaviours and motivations of young people in the UK, in sectors such as government, higher education, media, retail and technology. This experience has given Toni a solid understanding of the methodologies most suitable for youth research, and how to generate the richest insights from this audience.

Toni has experience with both quantitative and qualitative methods, including co-creation workshops and online communities. She is always on the lookout for the latest innovations in market research, like using behavioural economics to help explain behaviour, and using Tableau for data visualisation.

Toni has a 1st Class Honours Degree in Psychology, an Advanced Certificate in Market and Social Research Practice (MRS, UK) and a Mini MBA in Marketing (Marketing Weekly). She is also QPR Accredited (Qualified Professional Researcher, The Research Society).

Madelyn Sands
Madelyn SandsSenior Researcher (Contractor)
Insatiable problem solver, unashamedly curious, and champion of a fresh approach…

With more than 20 years research and consulting experience gained within both large global research companies and boutique strategic consultancies, Madelyn is a high caliber research consultant who knows how to use research as a tool to drive winning business strategy. She brings a natural ability to look beyond the numbers and marry the ‘what‘ with the ‘why’ to tell the stories that will empower her clients to get ‘hands on’ with the opportunities unlocked by research.
Madelyn is a highly experienced qualitative and quantitative researcher, and is passionate about Branding, Innovation, and thinking big.

Madelyn holds a Bachelor of Science from the University of Melbourne and Post Graduate qualifications in Psychology. She is also a full member of The Research Society.

Nathan Reed
Nathan ReedSenior Researcher (Contractor)
Nate has over 10 years experience across a range of research methodologies. From traditional focus groups and brand tracking studies through to online qualitative, mobile ethnography, social media monitoring and online communities. Nate’s passion for research innovation is what led him to Youth Insight – ensuring market research evolves with the next generation of consumers and takes full advantage of the technology at their disposal.​

Having previously worked at global leaders Nielsen and OMD he brings a high level of research rigour coupled with a deep understanding of media and consumer behaviour to all projects. A keen storyteller, Nate brings the target audience and business problem to life and delivers actionable research with clear outcomes and recommendations.​

There are few categories in which he hasn’t worked, with past experience research youth for Monash University, Australian National University, McDonald’s, ANZ, Beyond Bank, Boost Mobile, Chartered Accountants, Google, HP, Sony, Department of Employment, Grain Industry of Western Australia and Shire of Manjimup.​

Damien Langley
Damien LangleyCo-Founder
Damien is a co-founder of Student Edge, and is an Executive Director on the board. Damien started his career at 20 as an Eagle Boys franchisee and by 23 was the youngest multi-store franchisee in Australia. At 25, he co-founded Student Edge with an ambitious vision to “enrich the lives of students”. Since then, Damien has been instrumental in driving the growth of the business which now has more than one million members and partners that include Optus, Apple, the Australian Defence Force, ANZ, CBA, McDonald’s and Microsoft. Damien completed his MBA at AGSM (UNSW), has been awarded the Chamber of Commerce Young Entrepreneur of the Year, was named in Anthill Magazine’s Top 30 Australian Entrepreneurs Under 30, and has been on the Advisory Board for ReachOut.
Craig Chetty
Craig ChettyCo-Founder
Craig is a co-founder of Student Edge. The organisation was initially founded by Craig and three of his classmates when they were studying in Perth, Western Australia. Student Edge is now attracting members from all over the world with its vision to empower young people to make more informed choices (in particular regarding financial literacy, job readiness and career & life decisions). Craig is passionate about young people being taught relevant life-skills and being equipped to make great life choices. In particular, he hopes to help young people make informed career choices so they can be connected with a pathway that matches their skillset and passion.
Jeremy Chetty
Jeremy ChettyCo-Founder
Jeremy is a co-founder of Student Edge. The student turned entrepreneur conceived the idea with his friends while they were at Murdoch University more than ten years ago. He oversees Strategic Partnerships and is an Executive Director on the board. He is also active in the start-up community and is currently the Entrepreneur in Residence at Murdoch University, providing advice, connections and educating students on how to turn and idea into a business. Passionate about helping the community, Jeremy has also held past advisory and board positions with the Royal Commonwealth Society, Australia Day Council WA, Office of Multicultural Interests, Australian Airforce Cadets and Willetton SHS.