YouthInsight is Australia’s premier youth-focused research agency, with access to Australia’s largest online youth panel (of 145,000+ young people).

We are the full-service market research arm of Student Edge, which was founded in 2003 by a group of students to make life easier (and more affordable) for their peers. Today, there are more than one million members of Student Edge globally.

YouthInsight arose from a desire to share Student Edge’s unique access and understanding of Australia’s Gen Y and Gen Z. We conduct national surveys with efficiency and are able to quickly recruit 11 to 29 year-olds for our qualitative research projects, giving Australia’s youth a voice.

Having worked with industry leaders in finance, education, consumer goods, telecommunications, peak bodies and government departments all the way through to tech start-ups and entrepreneurs, we’ve seen first-hand the power that insights can have on transforming and clarifying understanding, product development and take-to-market strategies.

Accessible Young People
Cups of Coffee

Meet The Team

Anna Denejkina, PhD
Anna Denejkina, PhDResearch Director
Dr Anna Denejkina is an award winning mixed-methods and interdisciplinary researcher. She has a PhD in the Social Sciences from the University of Technology Sydney and over 10 years of research experience and training. Her research has been published internationally in scientific journals and books, and she has presented research insights at national and international scientific conferences.

Anna has experience in qualitative, quantitative and mixed-methods research, and has conducted national and international research with young people in sectors including health, arts, higher education, government and more. Previously, Anna was a lecturer and researcher at one of Australia’s leading universities, where she conducted research focused on wellbeing and mental health.

Anna is passionate about research innovation, methods and ethics, and achieving real impact through research-informed decision making. She believes that understanding individual human experience and using a human-centric and people-first approach is critical to research, its insights, outcomes and impact.

Pam Wong
Pam WongResearch Specialist
Pam has over 10 years of experience in commercially focused research working with FMCG, healthcare, and retail development clients uncovering insights informing strategic business decisions in innovation, experience, and communications.

Pam has extensive experience in quantitative and qualitative approaches, questionnaire and discussion guide design, analysis, report writing and presentation delivery. Specialising in bespoke qualitative online work has enabled her to manage research programs engaging geographically broad and diverse audiences, and the coordination of global moderator networks to address multi-disciplinary client team needs.

She holds a Bachelor of Science and Commerce from UNSW with postgraduate qualifications in Public Health from Monash University.

Ruby Christoph
Ruby ChristophResearch Specialist
Ruby is a passionate and well-tested researcher with over 8 years’ experience. Having worked on both quantitative and qualitative projects globally and locally, Ruby brings a wealth of experience to YouthInsight and Student Edge.

Most passionate about the role research plays to enable evidence-based decision making and organisational empathy, Ruby is at her best when working closely with clients to understand their business challenges and imperatives to drive the solution through.

Experienced across a range of project types: from market segmentations, brand health trackers, U&A studies, ideation and innovation, UX studies, shopper research, communications testing and measuring distinctive assets to name a few.

Ruby is a full member of the Research Society, and awarded Highly Commended at the Research Effectiveness Awards in 2022 for a youth-focused project. Ruby was also awarded with Highly Commended Young Researcher of the Year in 2020.

Khloe Lizardo
Khloe LizardoResearch Project Officer & Research Assistant
Khloe is a Research Project Officer & Research Assistant at YouthInsight, Student Edge.

Through her studies of Advanced Economics and Econometrics at the University of Sydney, she has developed rigorous statistical analysis skills and learned to effectively communicate important narratives inherent within various datasets.

As a behavioural economics enthusiast, she has always been passionate about deriving meaningful insights from diverse decision-making patterns across society, particularly among youth.

Khloe is excited to draw on her current experience as a student to inform and enrich any youth-focused research project she undertakes.

Toni Cundy
Toni CundyResearch Specialist
Toni is a youth researcher with strong experience in qualitative and quantitative market and social research. Her passion is youth research, helping clients understand what it means to be a teen, student or young person in today’s world. Her clients have ranged from global tech brands to government departments, including projects for Apple, R U OK? and leading the Youth in STEM research for the Department of Industry, Science and Resources.

Toni recently won a spot on the Significant Insights Global 30 Under 30 list. She has the Market Research Society Advanced Certificate qualification (MRS, UK) along with a Mini-MBA in Marketing (Marketing Weekly).

Madelyn Sands
Madelyn SandsSenior Researcher
Insatiable problem solver, unashamedly curious, and champion of a fresh approach…

With more than 20 years research and consulting experience gained within both large global research companies and boutique strategic consultancies, Madelyn is a high caliber research consultant who knows how to use research as a tool to drive winning business strategy. She brings a natural ability to look beyond the numbers and marry the ‘what‘ with the ‘why’ to tell the stories that will empower her clients to get ‘hands on’ with the opportunities unlocked by research.
Madelyn is a highly experienced qualitative and quantitative researcher, and is passionate about Branding, Innovation, and thinking big.

Madelyn holds a Bachelor of Science from the University of Melbourne and Post Graduate qualifications in Psychology. She is also a full member of The Research Society.

Nathan Reed
Nathan ReedSenior Researcher
Nate has over 10 years experience across a range of research methodologies. From traditional focus groups and brand tracking studies through to online qualitative, mobile ethnography, social media monitoring and online communities. Nate’s passion for research innovation is what led him to Youth Insight – ensuring market research evolves with the next generation of consumers and takes full advantage of the technology at their disposal.​

Having previously worked at global leaders Nielsen and OMD he brings a high level of research rigour coupled with a deep understanding of media and consumer behaviour to all projects. A keen storyteller, Nate brings the target audience and business problem to life and delivers actionable research with clear outcomes and recommendations.​

There are few categories in which he hasn’t worked, with past experience research youth for Monash University, Australian National University, McDonald’s, ANZ, Beyond Bank, Boost Mobile, Chartered Accountants, Google, HP, Sony, Department of Employment, Grain Industry of Western Australia and Shire of Manjimup.​

Damien Langley
Damien LangleyCo-Founder
Damien is a co-founder of Student Edge, and is an Executive Director on the board.

Damien started his career at 20 as an Eagle Boys franchisee and by 23 was the youngest multi-store franchisee in Australia. At 25, he co-founded Student Edge with an ambitious vision to “enrich the lives of students”.

Since then, Damien has been instrumental in driving the growth of the business which now has more than one million members and partners that include Optus, Apple, the Australian Defence Force, ANZ, CBA, McDonald’s and Microsoft.

Damien completed his MBA at AGSM (UNSW), has been awarded the Chamber of Commerce Young Entrepreneur of the Year, was named in Anthill Magazine’s Top 30 Australian Entrepreneurs Under 30, and has been on the Advisory Board for ReachOut.

Craig Chetty
Craig ChettyCo-Founder
Craig is a co-founder of Student Edge. The organisation was initially founded by Craig and three of his classmates when they were studying in Perth, Western Australia.

Student Edge is now attracting members from all over the world with its vision to empower young people to make more informed choices (in particular regarding financial literacy, job readiness and career & life decisions).

Craig is passionate about young people being taught relevant life-skills and being equipped to make great life choices. In particular, he hopes to help young people make informed career choices so they can be connected with a pathway that matches their skillset and passion.

Jeremy Chetty
Jeremy ChettyCo-Founder
Jeremy is a co-founder of Student Edge.

The student turned entrepreneur conceived the idea with his friends while they were at Murdoch University more than ten years ago. He oversees Strategic Partnerships and is an Executive Director on the board.

He is also active in the start-up community and is currently the Entrepreneur in Residence at Murdoch University, providing advice, connections and educating students on how to turn and idea into a business.

Passionate about helping the community, Jeremy has also held past advisory and board positions with the Royal Commonwealth Society, Australia Day Council WA, Office of Multicultural Interests, Australian Airforce Cadets and Willetton SHS.