Who We Are

We provide a valuable platform for Australia's young people to voice their opinions .

We have one of Australia’s largest online youth panels

with over 200,000 young people.

YouthInsight is a full-service market research arm, powered by Student Edge. Our team of experienced market researchers specialise in youth insights, with countless years of experience unlocking young people’s thoughts, behaviours and motivations to help clients see the world through their eyes.

Our unique access and understanding of Australia’s Gen Z and Gen Alpha populations enable us to conduct national surveys and swiftly recruit 11 to 29 year-olds for qualitative research projects.

We get recognise the transformative power of insights.

Our diverse experience collaborating with a range of industries from finance, to education and government agencies, we understand the power of highly curated and tailored research insights to businesses.

We recognise the transformative power of insights.

Our diverse experience collaborating with a range of industries, from finance to education and government agencies, has led us to understand the power of tailored research insights for businesses.

What We Do

The Right Tools. The Right Solutions. Tailored to your needs.

Our approach to research projects is customised to your needs and goals.


Our techniques provide reliable data for market analysis, product innovation, and opportunity assessment.

Types of research we offer

  • Brand health research
  • Advertising evaluation
  • Longitudinal tracking
  • Market segmentation and more


Exploring how Australia’s youth think and act with various methods, both classic and creative.

Qualitative Research Services

  • Focus groups (face to face and online)
  • In-depth interviews (face to face and online)
  • Co-creation sessions
  • Ethnographic research
  • Website usability testing (UX/UE)
  • Online discussion forums


We help turn research and insights into strategic workshops for various teams and roles.

Get more out of your research

Get in touch with us to see how we can transform your research data into meaningful strategic worksops.


Let us present our tailored market research findings to you.

Hear it directly from us

Get in touch with us and take your market research data to the next level with a tailored speaking conference.

Meet The Team

Hande Akman, PhD
Hande Akman, PhDResearch Director
Dr. Hande Akman is a seasoned researcher who has worked at global research and media agencies in various countries. Her expertise includes managing ad-hoc studies such as product and concept tests, as well as large-scale Usage and Attitude (U&A) and psychographic segmentation studies. She is an expert in designing boutique research projects tailored to address specific research problems. Driven by a passion for uncovering new knowledge and providing strategic guidance, Dr. Hande Akman has contributed to a diverse range of research projects, including marketing research, social research, academic research, among others.

With a Bachelor’s degree in Statistics, a Master’s degree in Business Research, and a PhD in Marketing, Dr. Hande’s academic journey has enhanced marketing knowledge, particularly in the co-creation of value within service ecosystems. Her PhD work has been published in the European Journal of Marketing.

Approaching each project with a blend of creativity and strategic thinking, Dr. Hande Akman enjoys leading and managing research teams to develop and conduct innovative research. Thriving on tackling complex research problems, she likes to think outside the box to propose effective methodology designs.

Toni Cundy
Toni CundyResearch Specialist
Toni is a youth researcher with strong experience in qualitative and quantitative market and social research. Her passion is youth research, helping clients understand what it means to be a teen, student or young person in today’s world. Her clients have ranged from global tech brands to government departments, including projects for Apple, R U OK? and leading the Youth in STEM research for the Department of Industry, Science and Resources.

Toni recently won a spot on the Significant Insights Global 30 Under 30 list. She has the Market Research Society Advanced Certificate qualification (MRS, UK) along with a Mini-MBA in Marketing (Marketing Weekly).

Khloe Lizardo
Khloe LizardoResearch Project Officer & Research Assistant
Khloe is a Research Project Officer & Research Assistant at YouthInsight, Student Edge.

Through her studies of Advanced Economics and Econometrics at the University of Sydney, she has developed rigorous statistical analysis skills and learned to effectively communicate important narratives inherent within various datasets.

As a behavioural economics enthusiast, she has always been passionate about deriving meaningful insights from diverse decision-making patterns across society, particularly among youth.

Khloe is excited to draw on her current experience as a student to inform and enrich any youth-focused research project she undertakes.

Ruby Christoph
Ruby ChristophResearch Specialist
Ruby is a passionate and well-tested researcher with over 8 years’ experience. Having worked on both quantitative and qualitative projects globally and locally, Ruby brings a wealth of experience to YouthInsight and Student Edge.

Most passionate about the role research plays to enable evidence-based decision making and organisational empathy, Ruby is at her best when working closely with clients to understand their business challenges and imperatives to drive the solution through.

Experienced across a range of project types: from market segmentations, brand health trackers, U&A studies, ideation and innovation, UX studies, shopper research, communications testing and measuring distinctive assets to name a few.

Ruby is a full member of the Research Society, and awarded Highly Commended at the Research Effectiveness Awards in 2022 for a youth-focused project. Ruby was also awarded with Highly Commended Young Researcher of the Year in 2020.

Madelyn Sands
Madelyn SandsSenior Researcher
Insatiable problem solver, unashamedly curious, and champion of a fresh approach…

With more than 20 years research and consulting experience gained within both large global research companies and boutique strategic consultancies, Madelyn is a high caliber research consultant who knows how to use research as a tool to drive winning business strategy. She brings a natural ability to look beyond the numbers and marry the ‘what‘ with the ‘why’ to tell the stories that will empower her clients to get ‘hands on’ with the opportunities unlocked by research.
Madelyn is a highly experienced qualitative and quantitative researcher, and is passionate about Branding, Innovation, and thinking big.

Madelyn holds a Bachelor of Science from the University of Melbourne and Post Graduate qualifications in Psychology. She is also a full member of The Research Society.

Pam Wong
Pam WongResearch Specialist
Pam has over 10 years of experience in commercially focused research working with FMCG, healthcare, and retail development clients uncovering insights informing strategic business decisions in innovation, experience, and communications.

Pam has extensive experience in quantitative and qualitative approaches, questionnaire and discussion guide design, analysis, report writing and presentation delivery. Specialising in bespoke qualitative online work has enabled her to manage research programs engaging geographically broad and diverse audiences, and the coordination of global moderator networks to address multi-disciplinary client team needs.

She holds a Bachelor of Science and Commerce from UNSW with postgraduate qualifications in Public Health from Monash University.

Damien Langley
Damien LangleyCo-Founder
Damien is a co-founder of Student Edge, and is an Executive Director on the board.

Damien started his career at 20 as an Eagle Boys franchisee and by 23 was the youngest multi-store franchisee in Australia. At 25, he co-founded Student Edge with an ambitious vision to “enrich the lives of students”.

Since then, Damien has been instrumental in driving the growth of the business which now has more than one million members and partners that include Optus, Apple, the Australian Defence Force, ANZ, CBA, McDonald’s and Microsoft.

Damien completed his MBA at AGSM (UNSW), has been awarded the Chamber of Commerce Young Entrepreneur of the Year, was named in Anthill Magazine’s Top 30 Australian Entrepreneurs Under 30, and has been on the Advisory Board for ReachOut.

Craig Chetty
Craig ChettyCo-Founder
Craig is a co-founder of Student Edge. The organisation was initially founded by Craig and three of his classmates when they were studying in Perth, Western Australia.

Student Edge is now attracting members from all over the world with its vision to empower young people to make more informed choices (in particular regarding financial literacy, job readiness and career & life decisions).

Craig is passionate about young people being taught relevant life-skills and being equipped to make great life choices. In particular, he hopes to help young people make informed career choices so they can be connected with a pathway that matches their skillset and passion.

Jeremy Chetty
Jeremy ChettyCo-Founder
Jeremy is a co-founder of Student Edge.

The student turned entrepreneur conceived the idea with his friends while they were at Murdoch University more than ten years ago. He oversees Strategic Partnerships and is an Executive Director on the board.

He is also active in the start-up community and is currently the Entrepreneur in Residence at Murdoch University, providing advice, connections and educating students on how to turn and idea into a business.

Passionate about helping the community, Jeremy has also held past advisory and board positions with the Royal Commonwealth Society, Australia Day Council WA, Office of Multicultural Interests, Australian Airforce Cadets and Willetton SHS.