YouthInsight is Australia’s premier youth-focused research agency, with access to Australia’s largest online youth panel (of 145,000+ young people).
We are the full-service market research arm of Student Edge, which was founded in 2003 by a group of students to make life easier (and more affordable) for their peers. Today, there are more than one million members of Student Edge globally.
YouthInsight arose from a desire to share Student Edge’s unique access and understanding of Australia’s Gen Y and Gen Z. We conduct national surveys with efficiency and are able to quickly recruit 11 to 29 year-olds for our qualitative research projects, giving Australia’s youth a voice.
Having worked with industry leaders in finance, education, consumer goods, telecommunications, peak bodies and government departments all the way through to tech start-ups and entrepreneurs, we’ve seen first-hand the power that insights can have on transforming and clarifying understanding, product development and take-to-market strategies.