Gen Z Market Research & Insights
Powered by Student Edge
Take the guesswork out of understanding young people.
We are the experts that can help you understand how young people think, act and feel.
What we offer.
YouthInsight tailors each project to our clients’ needs. Our methods are clear and standard, making us the best in youth research and insights.
Testimonial.
What our clients have to say:
“Logitech and YouthInsight worked closely together on defining the target market and marketing materials for our new POP Keys product. YouthInsight were very thorough in undertaking quantitative and qualitative surveys, focus groups and store visits. YouthInsights worked hard towards the timeline during COVID outbreaks and made quick decisions in moving forward. The insights of the research were very valuable and we were able to take the results on board and implement into our future marketing activities.” – Logitech
Our past clients.
Recent Articles
The results are in on how Gen Z feels about the political landscape
The next year is a big one in politics, both in Australia and around the world. Aussies will cast their [...]
Introducing our Youth Omnibus Mini Polls
In today’s fast-paced business environment, having access to accurate and timely insights is essential for making informed decisions. Whether [...]
A Breakdown of Gen Z’s Main Segments: The Value Conscious Minimalists
As the newest generation with spending power, Gen Zs are stepping into the market landscape with a radically different set [...]
Mixed financial behaviours from Gen Zs amid cost-of-living crisis
When inflation soars and the cost-of-living rises, the usual response from consumers is to cut back on spending or adopt [...]
