Gen Z Market Research & Insights
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Take the guesswork out of understanding young people.
We are the experts that can help you understand how young people think, act and feel.
What we offer.
YouthInsight tailors each project to our clients’ needs. Our methods are clear and standard, making us the best in youth research and insights.
Testimonial.
What our clients have to say:
“Logitech and YouthInsight worked closely together on defining the target market and marketing materials for our new POP Keys product. YouthInsight were very thorough in undertaking quantitative and qualitative surveys, focus groups and store visits. YouthInsights worked hard towards the timeline during COVID outbreaks and made quick decisions in moving forward. The insights of the research were very valuable and we were able to take the results on board and implement into our future marketing activities.” – Logitech
Our past clients.
Recent Articles
Gen Z Study and Work Trends
At YouthInsight we've been tracking the study and work preferences of Student Edge members. Each month, we survey ~1,000 young [...]
Lonely in a Connected World: Understanding Young Australians’ Experience of Loneliness
Why redefining loneliness is essential in a post-digital era — and how young people can help us do it. [...]
Rethinking Retail: Partnering with Young People to Strengthen the Value Proposition
Retail work has long been a crucial part of the early employment journey for young Australians. It is often their [...]
Attracting Gen Z Talent: Insights into Their Industry Preferences and Career Motivations
In 2025, Gen Z makes up more than a quarter of the workforce (27%) and by 2031, they’ll be the [...]
