Gen Z Research & Insights
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Take the guesswork out of understanding young people.
We are the experts that can help you understand how young people think, act and feel.
What we offer.
YouthInsight tailors each project to our clients’ needs. Our methods are clear and standard, making us the best in youth research and insights.
Testimonial.
What our clients have to say:
“Logitech and YouthInsight worked closely together on defining the target market and marketing materials for our new POP Keys product. YouthInsight were very thorough in undertaking quantitative and qualitative surveys, focus groups and store visits. YouthInsights worked hard towards the timeline during COVID outbreaks and made quick decisions in moving forward. The insights of the research were very valuable and we were able to take the results on board and implement into our future marketing activities.” – Logitech
Our clients.
Recent Articles
Are we sending young people into the financial ocean before they learn to swim?
Gen Z enters the financial world before having complete understanding of financial concepts. Young people open bank accounts, receive wages, [...]
Is Generative AI stepping in where connection is missing for young men?
Across Australia teachers describe classrooms where something has shifted. They speak of boys who challenge authority in persistent ways. They [...]
GEN Z HAVE H(AD) ENOUGH: Understanding Why Ads Fail and What Works
As an addition to our efforts to understand young people’s worldview, we collaborated with We Are Different to run a [...]
Deal with the Devil? Gen Z Reflects on the Trade off Behind Generative AI
As part of our mission to decode Gen Z’s world, we asked 1,000 Student Edge members a simple question: What [...]
