Are we sending young people into the financial ocean before they learn to swim?
Gen Z enters the financial world before having complete understanding of financial concepts. [...]
Is Generative AI stepping in where connection is missing for young men?
Across Australia teachers describe classrooms where something has shifted. They speak of boys [...]
GEN Z HAVE H(AD) ENOUGH: Understanding Why Ads Fail and What Works
As an addition to our efforts to understand young people’s worldview, we collaborated [...]
Deal with the Devil? Gen Z Reflects on the Trade off Behind Generative AI
As part of our mission to decode Gen Z’s world, we asked 1,000 [...]
How do gender and age shape Gen Z’s fashion style?
Fashion for Gen Z is more than fabric and trends. It is comfort, [...]
Building Confidence, Building Lives: What It Takes to Help Young Women Thrive
What does it take for a young woman to feel confident? And how [...]
How Gen Z’s Passions Shape their Experiences
A quiet revolution is happening in how young people relate to brands. For [...]
In baggy jeans and bold fashion choices, Gen Z stays comfortably cool
As part of our ongoing exploration of Gen Z values and identity, we [...]
Gen Z Want to Be AI-Ready
It’s no secret that Gen Z is the AI-native generation. They’ve grown up [...]
The Gen Z Paradox: Using GenAI for Study Despite Rising Career Fears
Amongst Gen Z the term ‘AI’, short for artificial intelligence, has become so [...]