Are we sending young people into the financial ocean before they learn to swim?
Gen Z enters the financial world before having complete understanding of financial concepts. Young people open bank accounts, receive wages, accumulate superannuation and make decisions about saving, [...]
Is Generative AI stepping in where connection is missing for young men?
Across Australia teachers describe classrooms where something has shifted. They speak of boys who challenge authority in persistent ways. They speak of young men who bring online [...]
GEN Z HAVE H(AD) ENOUGH: Understanding Why Ads Fail and What Works
As an addition to our efforts to understand young people’s worldview, we collaborated with We Are Different to run a research project with 1,000 Australians aged between [...]
Deal with the Devil? Gen Z Reflects on the Trade off Behind Generative AI
As part of our mission to decode Gen Z’s world, we asked 1,000 Student Edge members a simple question: What was their life like before generative AI? [...]
How do gender and age shape Gen Z’s fashion style?
Fashion for Gen Z is more than fabric and trends. It is comfort, identity, mood, and subtle communication. As part of our research into Gen Z values, [...]
Building Confidence, Building Lives: What It Takes to Help Young Women Thrive
What does it take for a young woman to feel confident? And how does that confidence shape the life she leads? In our latest study of Australian [...]