A Breakdown of Gen Z’s Main Segments: The Goal Setters
As the newest generation with spending power, Gen Z are stepping into the market landscape with a radically different set of consumption values and behaviours, prompting many [...]
A Breakdown of Gen Z’s Main Segments: The Value Conscious Minimalists
As the newest generation with spending power, Gen Zs are stepping into the market landscape with a radically different set of consumption values and behaviours, prompting many [...]
Mixed financial behaviours from Gen Zs amid cost-of-living crisis
When inflation soars and the cost-of-living rises, the usual response from consumers is to cut back on spending or adopt financial behaviours that err on the side [...]
Gen Z’s sporting renaissance? A deeper dive into youth engagement with sports in 2023
On August 14, the Matildas' semi-final against England rewrote history books as the most-watched TV program in Australia in more than two decades - reaching an [...]
Generative AI – Gender gap identified in skills and confidence
This April, we conducted the first Australian exploratory study with students and young people to understand their perceptions and use of Generative AI. The study includes [...]
Navigating gender equity in STEM: Insights from Australia’s STEM Equity Monitor
Since 2018, YouthInsight has worked with the Department of Industry, Science and Resources (DISR) on research focusing on Australian students’ attitudes and behaviours toward science, technology, [...]