How Gen Z’s Passions Shape their Experiences
A quiet revolution is happening in how young people relate to brands. For Generation Z, buying a product or liking a brand on social media is only [...]
In baggy jeans and bold fashion choices, Gen Z stays comfortably cool
As part of our ongoing exploration of Gen Z values and identity, we asked 1,000 Gen Z Australians to describe what the person is wearing when they [...]
More Than Meets the Eye: How Gen Z Forms First Impressions
What does Gen Z notice first when meeting someone new? To explore this, we surveyed around 1,000 members of the Student Edge community across Australia, asking them [...]
Gen Z Want to Be AI-Ready
It’s no secret that Gen Z is the AI-native generation. They’ve grown up with tech and know how to use it better than any generation before them. [...]
The Gen Z Paradox: Using GenAI for Study Despite Rising Career Fears
Amongst Gen Z the term ‘AI’, short for artificial intelligence, has become so common it could almost be considered Gen Z slang. If Millennials and Gen Z [...]
Gen Z Study and Work Trends
At YouthInsight we've been tracking the study and work preferences of Student Edge members. Each month, we survey ~1,000 young Australians aged 14 to 29. We deliberately [...]