The results are in on how Gen Z feels about the political landscape
The next year is a big one in politics, both in Australia and around the world. Aussies will cast their vote in the federal election some time [...]
Introducing our Youth Omnibus Mini Polls
In today’s fast-paced business environment, having access to accurate and timely insights is essential for making informed decisions. Whether you're in marketing, media, government, or another [...]
A Breakdown of Gen Z’s Main Segments: The Value Conscious Minimalists
As the newest generation with spending power, Gen Zs are stepping into the market landscape with a radically different set of consumption values and behaviours, prompting many [...]
Mixed financial behaviours from Gen Zs amid cost-of-living crisis
When inflation soars and the cost-of-living rises, the usual response from consumers is to cut back on spending or adopt financial behaviours that err on the side [...]
Gen Z’s sporting renaissance? A deeper dive into youth engagement with sports in 2023
On August 14, the Matildas' semi-final against England rewrote history books as the most-watched TV program in Australia in more than two decades - reaching an [...]
Generative AI – Gender gap identified in skills and confidence
This April, we conducted the first Australian exploratory study with students and young people to understand their perceptions and use of Generative AI. The study includes [...]