Our Work

We’ve worked with numerous companies and Government organisations to understand Gen Z and Gen Alpha’s thoughts, motivations and behaviours.

Our Work

We’ve worked with numerous companies and government organisations to understand Gen Z and Gen Alpha’s thoughts, motivations and behaviours.

Our Latest Reports

Young People’s Perception and Use of Gen AI Report

What do young people really think about the rise in Generative AI and how it’s being used? This report outlines the impact that Generative AI has had on young people.

Gen Z Industry & Study Pathways Report

What are students today considering when it comes to their future education and career pathways? We discovered the ever-changing goals and priorities of young people especially when it comes to their future.

Young People’s Perception and Use of Generative AI Report

What do young people really think about the rise in Generative AI and how it’s being used? This report outlines the impact that Generative AI has had on young people.

Gen Z study pathways

Gen Z Industry & Study Pathways Report

What are students today considering when it comes to their future education and career pathways? We discovered the ever-changing goals and priorities of young people especially when it comes to their future.

Australia’s Top 100 Youth Brands 2023 Report

Discover the top brands that young people resonate with the most. Find out in our third wave of Australia’s Top 100 Youth Brands report, in partnership with Student Edge.

STEM Influencer Report

We’re helping the Australian Government improve gender equity in STEM. Our past reports have shown the significant influence that parents and teachers have on young people participating in STEM. Find out more information in this report.

Australia_Top_100_Youth_Brand_Report

Australia’s Top 100 Youth Brands 2023 Report

Discover the top brands that young people resonate with the most. Find out in our third wave of Australia’s Top 100 Youth Brands report, in partnership with Student Edge.

STEM Influencer Report

We’re helping the Australian Government improve gender equity in STEM. Our past reports have shown the significant influence that parents and teachers have on young people participating in STEM. Find out more information in this report.

Tailored category reports

See how brands within your category have performed across youth demographics and what’s driving brand love (and brand hate) among Gen Z.

Retail

You can really feel 2020 in these results with homeware and groceries dominating the top ten.

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Health & Beauty

The winner in this category is loved for being affordable, inclusive, and versatile. Discover who won here.

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Food, Restaurant & Takeaway

The best way to a Gen Z’s heart is through food. Find out who hit the spot and who got left on the shelf here.

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Sports & Fitness

We’ve got some big players in this category. See who made it to the podium in 2021 here.

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Telecommunications

Arguably phones are their most prized possessions, but which telcos won over this hyper-connected generation? Find out here.

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Finance & Money​

Gen Z want to feel their money is safe and secure. Which finance brands are fulfilling their needs? Click here to find out.

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Digital & Entertainment​​

The top digital & entertainment brand has topped the list twice in a row, and is loved by young people across Australia. Click here to find out who came top and why.

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Technology​

Popular tech brands make Gen Zs lives more convenient and are at the forefront of daily habits. So which brands come top? Click here to find out.

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Fashion​

Gen Z is pushing fashion brands to be more sustainable and ethical while also providing value. Find out who made the cut here.

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