Gen Z Brands

GEN Z HAVE H(AD) ENOUGH: Understanding Why Ads Fail and What Works
GEN Z HAVE H(AD) ENOUGH: Understanding Why Ads Fail and What Works

Brands, Education, Gen Z

GEN Z HAVE H(AD) ENOUGH: Understanding Why Ads Fail and What Works

By Hande Akman|2025-12-12T06:59:43+08:00November 24th, 2025|Brands, Education, Gen Z|

As an addition to our efforts to understand young people’s worldview, we collaborated [...]

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How do gender and age shape Gen Z’s fashion style?
How do gender and age shape Gen Z’s fashion style?

Brands, Gen Z, Omni, Parents, Top 100

How do gender and age shape Gen Z’s fashion style?

By Hande Akman|2025-09-24T10:00:07+08:00September 18th, 2025|Brands, Gen Z, Omni, Parents, Top 100|

Fashion for Gen Z is more than fabric and trends. It is comfort, [...]

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How Gen Z’s Passions Shape their Experiences
How Gen Z’s Passions Shape their Experiences

Boardroom, Brands, Gen Z

How Gen Z’s Passions Shape their Experiences

By Hande Akman|2025-09-24T10:00:59+08:00August 5th, 2025|Boardroom, Brands, Gen Z|

A quiet revolution is happening in how young people relate to brands. For [...]

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Introducing our Youth Omnibus Mini Polls
Introducing our Youth Omnibus Mini Polls

Brands, Gen Z, News, Omni, Videos

Introducing our Youth Omnibus Mini Polls

By Amy Carham|2024-09-13T10:33:09+08:00September 2nd, 2024|Brands, Gen Z, News, Omni, Videos|

In today’s fast-paced business environment, having access to accurate and timely insights [...]

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A Breakdown of Gen Z’s Main Segments: The Value Conscious Minimalists
A Breakdown of Gen Z’s Main Segments: The Value Conscious Minimalists

Brands, Gen Z, Top 100

A Breakdown of Gen Z’s Main Segments: The Value Conscious Minimalists

By Khloe Lizardo|2024-06-12T15:46:51+08:00March 28th, 2024|Brands, Gen Z, Top 100|

As the newest generation with spending power, Gen Zs are stepping into the [...]

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