What We Do

We start by understanding how research can help you, then we use proven methods to deliver youth market research & insights.

What We Do

Our research projects are tailored to your needs. Lean more about our approaches below.

Our Approaches

Quantitative

Whether you want to gain insight into market dynamics, develop and test a new product or seize a new opportunity, our range of techniques can deliver the robust quantitative answers to form the basis of confident decision-making.

Quantitative Research Services

We tailor our research services to your needs.

Online surveys (device agnostic)
UX and CX research
Support building community panels
and more

Types of Research

We cover a wide range of research types tailored to what you need.

Brand health research
Advertising evaluation
Longitudinal tracking
Market segmentation
and more

Qualitative

Accessing richer, deeper insights into the behaviour and attitudes of Australia’s youth, through a range of traditional and innovative techniques.

Qualitative Research Services

We tailor our research services to your needs.

Focus groups (face to face and online)
In-depth interviews (face to face and online)
Co-creation sessions
Ethnographic research
Website usability testing (UX/UE)
Online discussion forum

Consultancy

We can facilitate strategic workshops to help translate market research and insights into meaningful action points across departments and at different levels of the organisation.

Speaking

Invite us to present our YouthInsights! Our reports explore market research and insights we’ve helped develop specifically for you, at your workplace or conference.

Consultancy

Youth Insight can facilitate strategic workshops to help translate market research & insights into meaningful action points across departments and at different levels of the organisation

Speaking

Invite us to present our YouthInsights! Our reports explore market research & insights we’ve helped develop specifically for you, at your workplace or conference.

Businesses we’ve worked with

From corporate to government and even the education sector, we’ve got the experience in tackling any research goal you have.

Logitech and YouthInsight worked closely together on defining the target market and marketing materials for our new POP Keys product. YouthInsight were very thorough in undertaking quantitative and qualitative surveys, focus groups and store visits. YouthInsights worked hard towards the timeline during COVID outbreaks and made quick decisions in moving forward. The insights of the research were very valuable and we were able to take the results on board and implement into our future marketing activities

Logitech,

We engaged YouthInsight in November 2022 to work on preparing some data analysis & reporting on a survey we had undertaken to gain insights on the interests and behaviours of our students. From project management and meetings, to data analysis and reporting, Toni was extremely professional and engaged. She delivered a 1 hour debrief presentation along with a complimentary lunch and learn style presentation to our key stakeholders. As a research partner, YouthInsight have been super responsive and have a keen understanding of the Gen Z market in Australia. They turned around the report we requested thoroughly and quickly. They have also shown diligent commitment to understanding our business and objectives, working hard to develop a true partnership, and proactively guiding us in how to get the most from our budgets and better improve our research methods

Head of Marketing, University of Sydney Union