We hate to burst your bubble.
There is nearly widespread awareness of bubble tea among females, with 95 per cent of young women telling Student Edge they’re familiar with the drink.
However, the same survey by Student Edge’s full-service market research arm, YouthInsight, also found that “only” 81 per cent of males were similarly familiar with bubble tea.
The research, commissioned by Chatime, sought out opinions on the product and brand from 322 young people aged 14 – 26 from across Australia (excluding Tasmania).
Fifty-seven per cent of respondents said they had tried Chatime. Awareness of the brand was 86 per cent among females and 71 per cent among males.
Six in 10 Chatime customers purchase a Chatime drink at least once a month, and 15 per cent purchase them weekly.
Yet, there’s opportunity for growth, with three quarters of Chatime customers saying they would be further enticed by more fresh fruit ingredients.
Header Image: Chatime